As discussed previously, last week an article of mine about Monopoly went viral. The article is on the Critical Miss website (www.criticalmiss.com), but since that’s now merely a subdomain of my main Jonny Nexus site, visits to it appear in the overall site’s webstats. For the first time since the whole kerfuffle hit, I’ve just found time to look at those statistics. Here’s the main usage graph.
May was clearly quite a month. I’d say that to receive 150 thousand visitors to your website is not a bad achievement. But when exactly within May did this happen?
What’s interesting there is that we had an earlier, mini-viral peak around the 16th to 18th May – which was when Penny Arcade published their piece about the article. This then almost dropped away, before exploding back on the 26th. Of course, at the time this all passed me by: I don’t make a habit of browsing my server stats. The final question is where all these readers are coming from? Well here’s the top ten of visitor countries:
That’s pretty much what I’d expect based on the surveys I did back in the Critical Miss days (the top four’s identical to the results I got then). But it is an interesting illustration of: a) what an interconnected world we now live in; and b) just how widely Hasbro (Parker Brothers as was) have licensed Monopoly.
Those of you who follow me on Twitter will know that at the end of July, my Campaign For Real Monopoly article from issue 10 of Critical Miss went viral, being read by something like 40,000 people in just a few days. In total, it was viewed 75,015 times during the month of July.
I don’t know quite where it started from. I think a lot of people found out about it from this post in Ezra Klein’s Washington Post blog:
That wasn’t the first mention of it though. It was mentioned by various people on Twitter, but the oldest mention I found was this one on a computer gaming forum called NeoGAF. And the most recent was probably this one on Inside Gaming (found via Josh Wein on the Critical Miss Facebook page).
I’ve just checked out the server logs today, and it seems that while things have quietened down quite a bit, there is still a good trickle of people coming in: in August, that one article’s had 15,646 views. To put that in context, in June, the highest rating article was one about “Semi-Sentient Bipedal Pack Animals” with 310 views, with the entire site itself getting 2073 unique visitors (which is itself not bad considering that the site hasn’t been updated for more than five years).
I don’t think this article going viral’s likely to make much difference to me in the long term. Most people coming to read it will be coming simply to read an article someone’s linked to. They’ll probably not even notice the site it’s on, let alone who wrote it. (Although if anyone is reading this having found me via this article, I’d love it if you could let me know).
So what does it look like when a post goes viral? Well a bit like this: