Rotation Curation, also #RotationCuration, is the concept of rotating the spokesperson on a broad scoped social media account. Such a scope can be a location, a country, an organization, a group, and so on. The concept is prominent on Twitter, but has also been ported to Instagram. The concept originated December 10, 2011, when Svenska Institutet and VisitSweden launched Curators of Sweden. The project hands the official Twitter account @Sweden to a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own personality. [Wikipedia]
Basically, it’s like Doctor Who. Each Monday, a new person gets to run the account for the next seven days. The Twitter handle is unchanged, but they change the name to include their own name, and the icon is their picture with a common graphic overlain.
They tweet what they like: sometimes stuff about themselves; sometimes things about their country. Each weekly curator brings a new angle, shines a new light.
I’m really enjoying reading them both, and it got me thinking. Wouldn’t it be really cool if Brighton had such an account? Not only is it a vibrant city with a bucket load of culture and a strong and alternative identity, it’s got a pretty healthy tech scene to boot.
I’d love to see other people’s views of my adopted home, to get an insight into the other lives going on around me. I’ve only got the one life to live in Brighton, but it would be great to see how other people are living theirs. I think it would be interesting and informative, educational and entertaining2.
What does everyone else think? If you, like me, think this might be a cool thing then please either post here, or tweet me (@jonnynexus). I’m not volunteering to run this, partly because I haven’t got the time, but mainly because something like this needs to have proper backing and not be a one-man operation. But if there’s interest, I could try floating the idea to people who might be able to make it work.
It could happen. And it could be very cool.
1I was vaguely aware of both of them, but when my friend Brian (@natural20) got to be Ireland for the week, I ended up signing up for both of them. He talked about his work, his hobbies, about the importance of storytelling, and did an epic rant about the Catholic church. It was very cool.
2There is a similar Twitter account for the UK (@PeopleofUK) but I’m afraid that this account just doesn’t grab me. I’m not an outsider looking for a “look inside”, as I am with Ireland and Sweden, but the UK is so big that it doesn’t feel like this sort of account offers an insider’s view, either. If a person in Sweden talks about their bus journey to work being delayed, I’ll learn something about the Swedish public transportation system. If a person on our hypothetical Brighton account talked about their bus being stuck on Western Road, I’ll know to take the sea front instead. But if a person in Nottingham tells me that their bus is late, frankly, I couldn’t give a shit.